Tag Archives: show

Salon du Chocolat in London: The Gala Evening Review

23 Oct

As Brits rejoiced in celebrating National Chocolate Week, partaking in a range of cocoa-themed events in honour of our nation’s favourite confection, an indulgent finale was unveiled to the media on Friday 18th October: Salon du Chocolat. The world’s largest chocolate show opened its doors at the Kensington Olympia National Hall – its first London outing, despite gracing no less than 23 locations across the globe since its launch in 1994.

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Pralus' amazing praline bars

Attending the exclusive Gala evening, the exhibitor list encompassed esteemed UK and international brands, led by Rococo, Prestat, Demarquette, Lindt, Divine and Vahlrona. High expectations and greedy appetites were fulfilled within minutes of arrival: an assortment of Chocololo treats at the stall for Peckham-based chocolate shop, Melange; Château Vert truffles with citrus and caramel undertones at Chocbox; and Fudge Kitchen’s creamy Caramel Swirl. A sighting of chocolatier Paul A. Young in the crowd raised hopes that he was also exhibiting, but sadly not.

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Comptoir du Cacao at Salon du Chocolat

Samples of velvety truffles, crunchy pralines, chewy nougat, and decadent sauces were flaunted on every stand and it was difficult to move more than three paces without succumbing to a new temptation.

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Chocolate Treats at Salon du Chocolat

Notable discoveries ranged from a salted caramel chocolate slab from Au Palais des Gourmets to nougat made with lavender honey by La Maison du Nougat. A pistachio praline bar by French chocolatier François Pralus was superb, rivalled by Comptoir du Cacao’s Croustines (chocolate-coated crystal pieces with fruit and caramel) and Sparkling Chocolate Spread from Charles Chocolartisan.

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Delicious nougat by La Maison du Nougat

The media frenzy at event sponsor Hotel Chocolat’s stand was entirely justified – the sighting of a bath tub filled with molten chocolate heralded a provocative display. A bikini-clad blonde slid into the tub and proceeded to bathe seductively in the warm liquid, much to the delight of mesmerised photographers. The pheromones released from within the excited crowd were palpable, emphasising the aphrodisiac properties of the confection.

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Chocolate Spa Bath at Salon du Chocolat

Almost as awesome as the spectacle itself was the restraint of the model, who somehow refrained from insatiably slurping handfuls of the intoxicating, vanilla-scented river (willpower of which Rosemary Conley would heartily approve).

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Hotel Chocolat’s Chocolate Spa Bath

The evening’s highlight was a much-publicised Catwalk Show, hosted by pastry chef Will Torrent, where stunning female models, clad in chocolate couture, paraded innovative collaborations between esteemed chocolatiers and fashion designers. Whilst the addition of handsome men in praline loin-cloths or nougat waistcoats would have perhaps balanced the evening’s titillation, the beautiful dresses were clever and inspired.

Favourites included: a cupcake-studded head-turner by French chocolatier and pâtisssier Madame Trignon (it took six months to perfect); a Macaron-encrusted slinky number from baker Loretta Liu of On Cafe, made using Original Beans’ rainforest collection; an earthy, feather-themed gown from Demarquette, featuring a show-stopping headpiece by Vivien Sheriff; and a funky steampunk dress from bridal wear designer Hannah Wilkins-Webb and award-winning Shropshire-based chocolatier Julia Wenlock (owner of Toot Sweets).

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Cupcake Dress at Salon du Chocolat

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Cupcake Dress


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Demarquette's Chocolate Dress

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Real Choc Leaves on Demarquette's Dress


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Steampunk Dress - Bodice Front

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Steampunk Dress at Salon du Chocolat

A playful night of fashion, flavour, borderline eroticism and humour, the Salon du Chocolat Gala was a feast for all the senses … and a heavenly, if fattening, excursion for chocolate lovers!

Verdict: ★★★★★

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REVIEW: The Cake & Bake Show 2013

17 Sep

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Bruised shoulders, stubbed toes, sweaty foreheads, strained back muscles, full tummies and arms laden with bags – these were the side effects of attending The Cake & Bake Show in London’s Earl’s Court on Sunday (15th September).

To say that the event was mobbed would be like describing meringues as “white globs”; traversing certain ailses was akin to being caught up in the London riots (shin pads and helmets would have been exceedingly useful before venturing towards the cupcake stalls but, sadly, I left my riot gear at home).

The huge turnout – totalling over 30,000 visitors – reflected the growth of the Home Baking market and retail sales of baked goods in the UK. Recent figures confirm that 41% of Brits bake at least once a fortnight* and the nation consumes £23.5m** worth of cupcakes a year. The Home Baking sector is now worth a staggering £645m and the average consumer eats home-baked goods 4.6 times every fortnight*.

Flooding into the venue alongside all the other budding Mary Berrys, we exchanged a miserably grey weekend for a world of dizzying colour and creativity. From the neon glare of fushia pink cupcakes, pearly white icing and violet edible flowers to the warmth of glossy chocolate slabs, golden caramel fudge and red velvet whoopie pies, the London venue was a Dulux palette of sugar and confectionery. Willy Wonka would have sung in approval.

The Golden Tickets required for entry to this ganache-crafted world of imagination were available to buy, but the sugar Gods sweetened my fortunes with two free tickets. I entered a competition via Twitter, run by Stork in the week leading up to the event… and won!

Squealing as the shock sank in, I jumped up and down in elation and thanked my lucky [sugared] stars for such an amazing prize. Some people get babies… my Stork brings me Cake & Bake Show tickets. Methinks I definitely got the better deal.

One of the highlights of the event was the margarine brand’s spectacular “Cake Runway” where the models were all beautifully crafted cakes! ‘Plus Size’ got a whole new meaning as we looked at the curves of fat-tiered cakes sporting wonderfully intricate designs.

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The show was split into defined sections, including food retail areas, homeware and baking supplies, exhibition stands, masterclass theatres and demonstration stations. Many workshops with high-profile icons – such as baker, Eric Lanlard – had to be pre-booked, but the likes of Renshaw, Betty Crocker and Dr. Oetker ran several more informal events that attracted a spontaneous audience.

Goody bags were available to purchase upon arrival, priced at £5 each. Each branded cotton bag contained a wealth of money off vouchers, a Betty Crocker packet mix for Red Velvet Cupcakes, a bottle of Russian limeade called ‘Zeo’ and a fabulously glossy Christmas recipe book from sugar brand Billingtons.

Navigating the scrum of visitors was difficult, and at times unbearable, but the bruising was well worth it! Here are some of my favourite finds from the show:

MINCE PIES BY FLOUR POWER CITY BAKERY

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I have an obsession with mince pies and have spent many years on a mission to try every variety in London. These ones had perfectly short pastry and an old-fashioned, tangy filling – superb!

VEGAN CHILLI CHOCOLATE CUPCAKES BY SUGAR CREAM CAKES

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This vegan cupcake was a delightful surprise. A soft, chocolatey sponge was tasty and harmless – the heat was all in the icing! Delicious!

MUSCOVADO AND MOLASSES FUDGE BY BILLINGTONS

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The sugar brand had a wonderful hut at the event, showcasing their wares and a range of mind-blowing fudge varieties, especially made for the show to demonstrate how their individual products can be used at home.

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A fudge recipe was included in their Christmas-themed cookbook, included in the official Cake & Bake Show goody bag – which I shall definitely be making over the Yuletide period!

PAUL A. YOUNG CHOCOLATES & BROWNIES

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My favourite chocolatier once again had the best cocoa creations for sale – annihilating the competition in flavour, texture and presentation.

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Although I was none too impressed with his introduction of a Marmite Brownie – I hate the stuff! Nevertheless, I persuaded two doubtful shoppers to buy one of his Signature Brownies – one of the richest and delicious in the UK.

MERINGUES BY THE MERINGUE GIRLS

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Colourful, light, vibrant and inviting – I loved the girls’ stall at the show. With an array of flavours on offer, it was unsurprising to discover that their products were selling quickly!

OTHER AMAZING SIGHTS IN PICTURES:

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Sources:
*Kantar Worldpanel ^SymphonyIRI
**Companies & Markets (July 3rd, 2013)