As Brits rejoiced in celebrating National Chocolate Week, partaking in a range of cocoa-themed events in honour of our nation’s favourite confection, an indulgent finale was unveiled to the media on Friday 18th October: Salon du Chocolat. The world’s largest chocolate show opened its doors at the Kensington Olympia National Hall – its first London outing, despite gracing no less than 23 locations across the globe since its launch in 1994.
Attending the exclusive Gala evening, the exhibitor list encompassed esteemed UK and international brands, led by Rococo, Prestat, Demarquette, Lindt, Divine and Vahlrona. High expectations and greedy appetites were fulfilled within minutes of arrival: an assortment of Chocololo treats at the stall for Peckham-based chocolate shop, Melange; Château Vert truffles with citrus and caramel undertones at Chocbox; and Fudge Kitchen’s creamy Caramel Swirl. A sighting of chocolatier Paul A. Young in the crowd raised hopes that he was also exhibiting, but sadly not.
Samples of velvety truffles, crunchy pralines, chewy nougat, and decadent sauces were flaunted on every stand and it was difficult to move more than three paces without succumbing to a new temptation.
Notable discoveries ranged from a salted caramel chocolate slab from Au Palais des Gourmets to nougat made with lavender honey by La Maison du Nougat. A pistachio praline bar by French chocolatier François Pralus was superb, rivalled by Comptoir du Cacao’s Croustines (chocolate-coated crystal pieces with fruit and caramel) and Sparkling Chocolate Spread from Charles Chocolartisan.
The media frenzy at event sponsor Hotel Chocolat’s stand was entirely justified – the sighting of a bath tub filled with molten chocolate heralded a provocative display. A bikini-clad blonde slid into the tub and proceeded to bathe seductively in the warm liquid, much to the delight of mesmerised photographers. The pheromones released from within the excited crowd were palpable, emphasising the aphrodisiac properties of the confection.
Almost as awesome as the spectacle itself was the restraint of the model, who somehow refrained from insatiably slurping handfuls of the intoxicating, vanilla-scented river (willpower of which Rosemary Conley would heartily approve).
The evening’s highlight was a much-publicised Catwalk Show, hosted by pastry chef Will Torrent, where stunning female models, clad in chocolate couture, paraded innovative collaborations between esteemed chocolatiers and fashion designers. Whilst the addition of handsome men in praline loin-cloths or nougat waistcoats would have perhaps balanced the evening’s titillation, the beautiful dresses were clever and inspired.
Favourites included: a cupcake-studded head-turner by French chocolatier and pâtisssier Madame Trignon (it took six months to perfect); a Macaron-encrusted slinky number from baker Loretta Liu of On Cafe, made using Original Beans’ rainforest collection; an earthy, feather-themed gown from Demarquette, featuring a show-stopping headpiece by Vivien Sheriff; and a funky steampunk dress from bridal wear designer Hannah Wilkins-Webb and award-winning Shropshire-based chocolatier Julia Wenlock (owner of Toot Sweets).
A playful night of fashion, flavour, borderline eroticism and humour, the Salon du Chocolat Gala was a feast for all the senses … and a heavenly, if fattening, excursion for chocolate lovers!
Verdict: ★★★★★
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